The new frontier in marine carbon sequestration

Gigablue

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Roles

I assumed the following roles in designing this project:

Brand Strategist
User Experience (UX) Designer
Interaction (IxD) Designer
User Interface (UI) Designer
Visual Designer

Product Specifications

Duration: 8 weeks

Adobe Suite
Figma
Mural
Keynote

Deliverables

Brand Strategy + Facilitation

Onsite Brand Workshop
Mission/ Vision / Purpose
Brand Attributes

UI / UX

Low-fidelity wireframes
High-fidelity mockups and prototypes
Competitive analysis

Visual Design

Brand Bible
Style Scapes
Packaging
Marketing Collateral
Visual Identity
Presentation Design

Overview

Gigablue is an innovative blue carbon company that harnesses the principles of biomimicry to develop cutting-edge particles capable of capturing and securely sequestering carbon deep beneath the ocean's surface for thousands of years.

In this case study, you'll discover the strategic journey we embarked upon to bring Gigablue's groundbreaking technology to life, creating a brand that not only addresses environmental challenges but also communicates its pioneering spirit to the world.

Project Outcome

The project aimed to craft a brand that would strike a chord with scientists, environmentalists, corporations, and tech investors alike. The website developed serves a dual purpose: it educates scientists about the technology behind the mission while compelling businesses and investors with the promise of a thriving carbon future market. Throughout, the team maintained a strong focus on informing and selling, all while upholding the core commitment to sustainable blue carbon capture to heal the past, enhance the present and save the future of this planet.

Personas

Dr. David Greenfield

ECO-CONSCIOUS BIOLOGIST
Meet Dr. David Greenfield, an eco-conscious biologist committed to safeguarding our planet's biodiversity. He's deeply concerned about the environmental impact of introducing technology into the oceans. David needs robust scientific evidence and access to white papers to ensure the safety and efficacy of any solution. Convincing her of Gigablue's carbon capture technology requires a solid foundation in rigorous research and ecological integrity.
Mark Anderson

COMMERCIAL SHIPPING CEO
Introducing Mark Anderson, CEO of a commercial shipping company. Mark is driven to reduce his company's carbon footprint and seize opportunities in the carbon futures market. He's on the lookout for innovative green tech solutions that can set his business apart and align with sustainability objectives. Gigablue's technology, with its potential to offset emissions, has piqued Mark's interest as a strategic move in the carbon-conscious shipping industry.
Sarah Martinez

ENVIRONMENTAL POLICY REPRESENTATIVE
Say hello to Sarah Martinez, an environmental policy analyst dedicated to ensuring the responsible development of new technologies. Sarah seeks solid scientific foundations and a firm commitment to preserving natural resources. To earn her support, Gigablue's technology must demonstrate alignment with regulatory standards and a positive contribution to environmental policy objectives

Stylescapes

Guided by personas, user insights, and comprehensive competitive analysis, we embarked on a journey to create three captivating stylescapes for Gigablue. Each of these stylescapes encapsulates a distinctive facet of the brand's identity, seamlessly blending the traditions of blue carbon capture, cutting-edge scientific innovation, and unwavering commitment to environmental sustainability. Think of these stylescapes as unique recipes, each offering a distinct flavor to enrich Gigablue's overarching brand persona. By exploring these diverse visual elements, we honed in on the precise components that resonate most profoundly with our target audience.

Web Experience

Scalability: The website is designed with the future in mind, allowing for the seamless addition of modules as the company's technology advances.

Engaging Motion: Motion plays a significant role in the design, creating a connection with nature through dynamic imagery and animations.

Technology Explanation: The site offers a clear yet comprehensive explanation of Gigablue's carbon capture technology cycle, catering to both experts and non-experts.

Distinctive Branding: The UX design showcases a bold and standout vibe that distinguishes Gigablue from competitors in the environmental technology space.