Research is an essential component of brand strategy as it helps to identify the target audience, understand the competitive landscape, and uncover insights that inform the brand's positioning and messaging. Without research, brand strategy decisions would be based on assumptions and guesswork, which could lead to ineffective and costly outcomes.

By involving stakeholders in the process, we can gain a deeper understanding of the brand's history, culture, and aspirations, which can inform more authentic and effective brand strategy decisions. This approach also fosters a sense of ownership and commitment to the brand's success among all stakeholders involved.

After the research and workshop phases, each deliverable is broken down into micro milestones to guide both myself and stakeholders towards an aligned outcome. This approach helps to move from divergent ideas to convergent thinking, ensuring that all stakeholders are heard and the brand strategy reflects their shared vision.

Every brand’s need is unique to them. I take this into account when we plan out our delivery and milestone schedule. No cookie cutter plan here. I work directly with your immediate business needs to deliver tangible action items that will move the needle now, not take weeks to develop.